A global community of
trusted dog lovers..

Join for exclusive member experiences, content and product drops.

ALL dog lovers welcome! You don’t need to have a dog to be part of our pack. If you LOVE dogs, you’re good with us.

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It's a community like NO other!

It's time to give back to our dogs. Acknowledge your dog whilst meeting incredible people from cities to your local neighbourhood year round.

  • Curated IRL WUF gatherings
  • Exclusive WUF merch
  • Access to WUF clubhouse
  • Group activism + charity support
  • WUF digital app (coming soon)
  • Industry speakers & custom content
  • Product discounts via brand partners
  • Online community access
  • Free access to WUF flagship events
  • First access to NFT drop (coming 2023)
How WUF Drops Work
Apply. Approval. Access.
  • WUF Drops

    Exclusive WUF drops sent to members every month.

  • Act

    Drops are limited, so be first to secure your spot. Act fast to access products and RSVP for events.

  • Experience

    Meet new friends, experience entertainment, speakers, products, drinks + food and more.

  • Connect

    Throughout the week with other members via our group chat and IRL gatherings.

Represent your local pack with exclusive SDC starter kit.

Members get exclusive;

  • Tote Bag
  • T-Shirt
  • Hat w/ Patch
  • Membership DOGMA
  • Hoodie*
  • Members Only Jacket*