#WUFWORLD

WUF (With U Forever) celebrates the powerful bond between people and pets and helps companies bring that connection to work.

Through certification, events, and storytelling, we partner with leaders who understand that empathy drives performance, belonging fuels culture, and when pets thrive, people (and businesses) do too.

WUF (With U Forever) celebrates the powerful bond between people and
pets and helps companies bring that connection to work.

Through certification, events, and storytelling, we partner with leaders who understand that empathy drives performance, belonging fuels culture, and when pets thrive, people (and businesses) do too.

Pet-inclusive workplaces deliver measurable business results
(HABRI, Gallup, Nationwide, Airvet)

Profitability

21% higher profitability

Recruitment

49% would choose a job for pet benefits

Performance

41% lower absenteeism

Retention Gains

88% will stay if offered pet benefits.

Healthcare Savings

$22.7B saved annually due to pet parenthood.

Engagement Uplift

90% of employees at pet-conscious companies feel more connected.

Gen Z Engagement

$6,103 average annual pet spend — surpassing Millennials