What is WUF?
WUF ( With U Forever ) is a global community of dog lovers that celebrates the deep bond between humans and dogs. Through art, music, fashion, and film, we create meaningful experiences that unite our pack, while paving the way for the future of pets. Especially with the Best Pet Workplaces initiative, which focuses on creating pet-friendly work environments for corporations. We also invite you to join us for the Saturday Dog Club. Each week we are creating opportunities for dog lovers to come together for enjoyable walks and amazing discounts in their neighborhoods. To get a better understanding of the whole project, check out this video from our founders.
The DOG SPIRIT-BOND
While dogs have shorter life spans than we do, the memories and values they leave behind are WUF ( With Us Forever ). Their noble nature teaches us to be non-judgmental, open, and forgiving. They show us how to be present at all times by being generous and collaborative. They love unconditionally and are loyal friends always. As we learn these lessons in authenticity from our dogs, we also regard them as curious and joyful companions who are always there to receive all the love and caring we have for them. We call this the DOG SPIRIT-BOND and from it we’ve created our community tenets and core manifesto which we call our DOGMA.
1. BE YOURSELF – DOGS ARE AUTHENTIC.
2. BE OPEN – DOGS DON’T JUDGE.
3. BE FORGIVING – DOGS ARE RESILIENT.
4. BE GENEROUS – DOGS ARE ALWAYS CONTRIBUTING.
5. BE COLLABORATIVE – DOGS THRIVE IN PACKS.
6. BE PRESENT – DOGS ARE THERE FOR US.
7. BE FUNNY – DOGS ARE HYSTERICAL.
8. BE LOVING – DOGS LOVE UNCONDITIONALLY.
9. BE CURIOUS – DOGS LOVE NATURE.
10. LISTEN – DOGS ARE CONSTANTLY COMMUNICATING.
What these tenets teach us is universal, crossing different cultures and worldviews, ringing with one truth: their noble nature is constant. We want to dig into our DOGMA by asking our community to share its tenets in their own words. We do constant street interviews to find out if you have come to these same conclusions born from the love of dogs and their nobility.
If you feel like you’ve learned some deep insight from your dog or like sharing some profound revelation of how your furry companion has enlightened you, we invite you to share it with our community through our social networks and the hashtag #wufworld